White House rebrands AI as 'super intelligence', secures safety pledge from tech CEOs

Bulletin: White House, Tech CEOs Convene on AI Safety Pledge

This week the White House convened nearly every major American technology executive, including Mark Zuckerberg, Jeff Bezos, Elon Musk, and Anthropic’s Dario Amodei, for the signing of an AI safety pledge. President Donald Trump described the pledge as “morally binding.” Trump also signed an executive order rebranding artificial intelligence as “super intelligence,” per TechCrunch’s reporting.

The same report, drawing on its podcast discussion, notes that Meta and OpenAI are separately softening the public presentation of their AI products, adopting friendlier interfaces and messaging even as the largest financial commitments in the sector continue to flow toward other priorities. TechCrunch’s original headline, “Call it AI, call it Super Intelligence, only 2% of consumers are buying it,” points to consumer research cited in the segment indicating that the rebranding has done little to shift public sentiment, with only a small fraction of those surveyed embracing the new terminology.

The gathering and executive order mark what the outlet characterizes as the highest-level government intervention in artificial intelligence policy to date. The provided material does not specify further details of the pledge’s enforcement mechanisms, the survey’s methodology, or additional reactions from signatories beyond the president’s remarks. This bulletin reports only what the cited source confirms.